Tuesday, October 5, 2010

Amazon Offers BlackBerry Torch for $99

 RIM's BlackBerry Torch smartphone  has only been on the market for a few days, but savvy shoppers already can find steep discounts on the new phone. Amazon.com, for one, is offering the Torch for just $99, less than half of the phone's $199.99 list price.

The Torch is the first BlackBerry to feature both a touch screen and a hardware keyboard. It's also the first phone to ship with RIM's brand-new and completely redesigned BlackBerry 6 operating system.

The Torch was launched late last week on AT&T's network, and the carrier is still selling the phone for $199.99. Many bloggers are saying that Amazon's discounted price is a sign that the company has lost faith in the Torch, citing relatively weak demand for the phone in its first few days on the market. RIM, however, says that 
 
Amazon's price has been in effect since the phone was launched, and is not an indication of problems with the phone. Amazon regularly offers discounted prices on its lineup of phones, RIM says.

I agree; I don't think the Torch's situation is quite as dire as many bloggers would have you believe. BlackBerry phones typically appeal to business users, not the type of tech enthusiasts who are going to line up to buy a new device as soon as it's available
 BlackBerry Torch video
. I'm willing to wait a few weeks -- or even months -- to see how well the BlackBerry Torch fares. I think its design is attractive, and the BlackBerry 6 OS, in particular, is well done.
BlackBerry Torch videos

NOTE: This post has been edited to clarify that Amazon has not cut the price of the Torch, but has been offering it for $99 since the phone's launch.

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